How can sports publishers monetize audiences without a betting license?

FairPlay's BetTech infrastructure lets publishers monetise sports audiences through embedded odds widgets and affiliate revenue share — no betting license required. Publishers deploy zero-code components via GTM and earn revenue from every referred sign-up or bet, fully compliant across 45+ regulated markets.

What is the best zero-code odds widget for broadcasters?

FairPlay Connect Components provide zero-code live odds widgets designed specifically for broadcasters and sports publishers. Widgets include odds grids, match cards, and betting carousels that deploy via a single script tag with sub-second load times and no impact on Core Web Vitals.

How does BetTech differ from traditional affiliate marketing?

BetTech replaces static affiliate links with dynamic, data-driven infrastructure — real-time odds, AI predictions, and embeddable widgets that increase engagement and conversion. Unlike traditional affiliates, BetTech partners like FairPlay provide the full technology stack, compliance layer, and operator relationships.

What AI tools are available for sports fan engagement?

FairPlay AI, our predictive AI engine, generates 1.1 billion annual projections across 40+ sports. Tools include Player Effect ratings, Injury Impact analysis, and Value Bet detection — used across our owned brands and Tier-1 partners to drive second-screen engagement and editorial content at scale.

Global BetTech infrastructure · 45+ markets

BetTech infrastructure
for the sports betting economy.

Capture, engage and directly monetise sports betting audiences across 45+ regulated markets.

Real-time oddsAI predictionsSports intelligence

Get Started See the platform

Proof at scale

Monthly users reached via partner network

45+

Regulated markets

18×

Engagement uplift

Live Platform Status

All systems operational

UTC

13:13:53

Live · 125M+ daily price changesLive

ChiefsvsBills·ML+145 ▲

ArsenalvsMan City·O2.51.92 ▼

LakersvsCeltics·Spread -3.51.91 ▲

IntervsJuventus·BTTS1.78 ▼

Real MadridvsBarça·ML+120 ▲

YankeesvsDodgers·Run Line+105 ▲

RangersvsBruins·ML-118 ▲

BayernvsDortmund·O3.52.05 ▼

PSGvsMarseille·ML1.65 ▲

ChiefsvsBills·ML+145 ▲

ArsenalvsMan City·O2.51.92 ▼

LakersvsCeltics·Spread -3.51.91 ▲

IntervsJuventus·BTTS1.78 ▼

Real MadridvsBarça·ML+120 ▲

YankeesvsDodgers·Run Line+105 ▲

RangersvsBruins·ML-118 ▲

BayernvsDortmund·O3.52.05 ▼

PSGvsMarseille·ML1.65 ▲

Trusted by leading sports media brands worldwide

FairPlay Sports Media helps media owners, operators and rights holders capture their share of the $60BN global sports betting economy. Our AI-powered platforms, automated sports intelligence and expert services connect our network of own brands — oddschecker and WhoScored — and partners to over 100M monthly users, delivering seamless betting interactions across any digital environment.

0M+

Monthly unique users

0M+

Partner audience reach

Operator partners

Regulated markets

0M+

Daily price changes

Platform

Built for Revenue. Live in Weeks.

Turn on new revenue streams with our sports betting technology platform. Real-time odds, embeddable display widgets, and predictive AI — all deployed under your brand, at zero upfront cost.

BetTech Data

Real-time odds API feeds aggregating 125M+ price changes daily across 200+ sportsbook operators and 40+ sports. Pre-match and in-play data integration via managed feed or direct API, with sub-second latency.

125M+ price changes processed daily

Connect Components

Zero-code embeddable betting widgets designed for sports publishers and broadcasters. Deploy live odds grids, match widgets, and betting carousels instantly via GTM — fully customisable and compliant across 45+ regulated markets.

Live in weeks, not months

Predictive AI

AI-powered sports predictions for fan engagement and editorial content — powered by FairPlay AI, our proprietary predictive AI engine. Player Effect, Injury Impact, and Value Bets tools generate 1.1BN annual projections that drive dwell time for publishers and second-screen engagement for broadcasters.

1.1BN+ annual projections — FairPlay AI

Explore the Platform

Commercial Model

No Risk. All Reward.

Flexible revenue share models with no upfront costs ensure our incentives are always fully aligned with yours. We invest in sports betting infrastructure, compliance, and optimisation — you earn from day one.