FairPlay for betting partners
Win new customers. Build lifetime value.
In a world of digital under-performance, we enable our partners to access highly engaged sports betting communities through intelligent marketing programs that transform results across the customer lifecycle.
Creating value for sportsbooks & casinos
We build and operate highly trusted brands, ensuring the highest levels of reputational safety for our sportsbook, casino & advertiser partners.
High intent audiences
We focus on engaging audiences with intent to convert, creating unique opportunities for our bookmaker, sportsbook & advertiser partners to take marketing effectiveness and impact to new levels.
Full lifecycle impact
We enable bookmaker, sportsbook & advertiser partners to deliver value across the customer lifecycle, from highly effective customer acquisition programs to revenue, loyalty and reactivation activities.
We combine intelligent targeting based on context, behaviour and intent, with relevant data, tools and premium content to deliver brand enhancing customer experiences for our partners.
Real commercial flexibility
We offer bookmaker, sportsbook & advertiser partners real commercial flexibility, combining CPM, CPA, revenue share, fixed fee & sponsorship models to optimally deliver against their goals.
With decades of experience and over 100 partners worldwide, our products and services provide the ideal platform to create value for sportsbooks and casinos.
"Our progressive partnership with oddschecker has existed for almost 20 years, and acknowledges our commitment to building long-term relationships with brands that evolve over time. Oddschecker’s commitment to adding value to the user is testament to their position within the industry, and why operators see them as a core function within user’s consideration across the sports betting space. By working closely with the platform, this allows bet365 to find new and improving ways to interact with new and existing customers considering bet365 as their bookmaker of choice."