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FairPlay Sports Media Launches Industry-First American Football Content Service for Media Partners


NFL Odds & AI Projections Season Pass To Empower Partners with Innovative Content Monetization Tools

New York, 7 May 2024 - FairPlay Sports Media, the global sports media network fuelled by data and powered by fans, has announced the launch of the NFL Odds & AI Projections Season Pass, an AI-powered insights and odds service for global media partners looking to improve revenue streams from American Football content and capitalize on enhanced consumer engagement.

The pass utilizes FairPlay’s Live AI Sports Projections platform, leveraging the unique deep-learning neutral network capabilities of recently acquired Quarter4, to fire up consumer engagement and open new revenue streams for publishers and media partners through the integration of odds feeds, no-code widgets, and an insights platform.

Available on an in-season only basis, the NFL Odds & AI Prediction Service allows partners to present consumers with deeper insight via real-time futures projections with 100% uptime, pre-match data 14 days out from gameday, and in-play odds across every NFL and NCAA match.

Smart monetization tools, including first-of-its-kind offer widgets that give bettors the confidence to act across thousands of core and micro-betting markets are also integrated, with US partners able to offer state-specific promotions and deep links to operator betslips, while global partners can also access 100m live prices weekly covering over 90 territories.

Quarter4’s Live AI Sports Projections platform will also provide bettors with the edge on player-specific data, with its ‘Player Effect’, ‘Hottest Props’, and ‘Diamond In the Rough’ projections, while editorial teams will be able to access detailed insight that translates the real-time impact of player injuries, trades, and hidden value to best craft content that further engages readers.

Stuart Simms, Group CEO at FairPlay Sports Media, said: “This American Football service is a potent combination of Quarter4’s acclaimed AI projections and the FairPlay group’s media and affiliate expertise. Together, this service removes hurdles and empowers partners to drive user engagement and in turn, monetize their content to generate new, more sustainable revenue streams.

“With this launch, we’re turning on the power of both the fan and the machine to level the playing field for bettors looking for an edge, as well as media partners aiming to cut through with quality content in a more effective manner, no matter their location or size.”

Having been trialled with various top tier media partners in recent months, the NFL Odds & AI Projections Season Pass is available now via ‘Starter’ or ‘Advanced’ subscription packages, with partners able to sign-up for an annual or season-only service, while more sports will be added in due course with associated cost-savings when bundled together.


About FairPlay Sports Media

FairPlay Sports Media, a Bruin Capital business and formerly known as Oddschecker Global Media, is the foremost tech-led sports media network with a mission of levelling the playing field for sports bettors, in turn deriving more engaged, qualified customers to operator, media and distribution partners.

The group’s brands, including oddschecker,, and SuperScommesse (Italy), leverage a common set of innovative, proprietary BetTech tools, which help accelerate community growth, heighten customer engagement, and ensure full lifetime value is delivered across its network.

With offices in London, the US, and around Europe, its global team of 250+ employees manage millions of daily price comparisons executed by its 600,000+ daily active users in various regulated territories worldwide.

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