Meet the leadership team

Stuart Simms

Stuart Simms

Chief Executive Officer

Stuart is an experienced ‘digital native’ with a history of successful digital transformation and building high growth businesses. Most recently, Stuart was Group CEO of XLMedia PLC, which he overhauled and developed into a sports publishing / media business mainly operating in North America. Prior to this, Stuart was the CEO of Rakuten Marketing. He also oversaw the re-build and exit of Fits.Me and spent over 13 years in PLCs, earlier in his career with IBM, then later with Microsoft and Rackspace.

Sonja Haas

Sonja Haas

Chief People & Strategy Officer

Sonja brings over 20 years of experience as an accomplished people leader, with a proven track record in shaping high-performing, global company cultures. Most recently, Sonja was Group Chief People Officer at XL Media PLC, a global digital media company with an emphasis on Sports and Gaming. Prior to this, Sonja was Global Head of HR at Travelzoo, a NASDAQ-listed online media business in travel. Before this, Sonja worked in a number of HR roles for DZ Bank AG.

Richard Gale

Richard Gale

Chief Revenue Officer

Richard has 15 years of global gambling industry experience working at executive level with both operators and affiliates. With a background in performance marketing and building global media brands, recently he's built commercially-focused teams and new market entry strategies for iGaming affiliates, focusing on growing shareholder value. He's also had stints at Catena, XL Media and a number of start-ups, while other appointments include NED positions held with Acroud AB and RacingStars.

Holly Down

Holly Down

Chief Legal Officer

Holly has headed legal and compliance for almost a decade, helping shape the company from a single office of 30 people to a global business with over 200 employees across 4 international locations. Holly began her career at international law firm, Freshfields Bruckhaus Deringer, and moved into sports law via a secondment to London 2012, after which she spent several years advising major international sporting events in tennis, motorsports, equestrian and sailing and start-ups in the sports, betting, and fashion sectors.

Ready to join a winning team?