About FairPlay Sports Media

Men supporting a tense sports event

Changing the game in sports media

Our vision is to become the world’s most admired sports media network, powered by sports fans and bettors and delivering stand-out performance and results for partners.

FairPlay Sports Media at a glance

13 m
Sessions on average per month
100 m+
Data updates on average per week
100 +
Partners worldwide
200 +
Employees worldwide
Growing communities in new geographies and sports markets

Growing communities in new geographies and sports markets

Our brands are built on loyal, highly engaged customer communities made up of millions of sports fans and bettors across Europe and North America. As US state betting markets continue to open up, our focus is on serving growing numbers of sports fans there across all key team sports.

Creating value for partners across the complete customer lifecycle

Creating value for partners across the complete customer lifecycle

We enable partners to connect with our customer communities through an increasing number of intelligent and innovative digital solutions that unlock incremental value and deliver against their strategic goals - from brand awareness and customer acquisition, through to revenue stimulation and loyalty.

Accelerating scale through technology, data and new partnerships

Accelerating scale through technology, data and new partnerships

By investing in technology and data and connecting with media partners, we're able to reach new audiences and drive revenue. Our media partnerships allow us to efficiently scale and accelerate growth whilst providing value in return with our extensive regulatory experience and technological capabilities.

Our commitment to safer gambling & regulation

We’re the trusted connection between customers and their favourite gambling experiences. Our aim is to reach every iGaming consumer in every regulated territory.

Friends using their device to check odds safely before sports event

Our journey to FairPlay Sports Media

1999

Oddschecker is launched by friends who are passionate about betting and getting best value for money

2007

Oddschecker is acquired by Sky Betting & Gaming

2015

Sky Betting & Gaming group, including oddschecker, is acquired by CVC Partners

2016

Oddschecker opens new London HQ at the Aircraft Factory in Hammersmith

2018

Sky Betting & Gaming is acquired by The Stars Group, who launch Oddschecker Global Media

2019

OGM acquires leading football statistics and live scores site, WhoScored.com and Flutter Entertainment agrees to buy The Stars Group

2020

Following CMA approval, Oddschecker Global Media is now part of Flutter, the FTSE-100 listed global gambling giant

2021

Bruin Capital acquires Oddschecker Global Media for £155m. For the first time in 15 years, OGM is fully independent from its sports betting partners

2022

Stuart Simms joins Oddschecker Global Media as Chief Executive Officer, closely followed by Sonja Haas as Chief People & Strategy Officer

2023

Oddschecker Global Media launches Confido Network

2023

Oddschecker Global Media acquires SuperScommesse

2024

Oddschecker Global Media rebrands as FairPlay Sports Media

1999

Oddschecker is launched by friends who are passionate about betting and getting best value for money

2007

Oddschecker is acquired by Sky Betting & Gaming

2015

Sky Betting & Gaming group, including oddschecker, is acquired by CVC Partners

2016

Oddschecker opens new London HQ at the Aircraft Factory in Hammersmith

2018

Sky Betting & Gaming is acquired by The Stars Group, who launch Oddschecker Global Media

2019

OGM acquires leading football statistics and live scores site, WhoScored.com and Flutter Entertainment agrees to buy The Stars Group

2020

Following CMA approval, Oddschecker Global Media is now part of Flutter, the FTSE-100 listed global gambling giant

2021

Bruin Capital acquires Oddschecker Global Media for £155m. For the first time in 15 years, OGM is fully independent from its sports betting partners

2022

Stuart Simms joins Oddschecker Global Media as Chief Executive Officer, closely followed by Sonja Haas as Chief People & Strategy Officer

2023

Oddschecker Global Media launches Confido Network

2023

Oddschecker Global Media acquires SuperScommesse

2024

Oddschecker Global Media rebrands as FairPlay Sports Media

Our investors

Since 2021 we have been privately owned by Bruin Capital, before that we were owned by Flutter Entertainment, the largest gaming company globally.

London Skyline - location of Bruin Sports Capital
Bruin Sports Capital logo - owners of FairPlay Sports Media

Who are Bruin Capital?

Bruin Capital is an international investment and operating company specialising in all aspects of the media ecosystem with a concentration in sports, entertainment, technology, marketing, advertising, live events, licensing, and brand strategy.

Today, Bruin companies operate in 15 countries with 1,700 employees worldwide. Bruin investors include The Jordan Company, CVC Capital Partners and several prestigious family offices.

Find out more

Talk to us about press and media opportunities